Overall Revenue
Total Revenue (15 months)
~$7.8M
BREZ scaled from ~$155K/month in Jan '25 to $500K+ by May '25, peaking around $1M+/month in Jul–Nov '25. Recent months (Jan–Mar '26) have settled in the $700–800K range.
Top Distributors by Total Revenue
| Rank | Distributor | ~Revenue | State | Type | Start |
|---|
| 1 | KeHE | $977K | US | Independent | May '25 |
| 2 | J.J. Taylor Distributing | $970K | FL | MC | Jan '25 |
| 3 | Premium Beverage Supply | $744K | OH | Independent | Jan '25 |
| 4 | United Distributors Inc. | $697K | GA | Independent | Aug '25 |
| 5 | Green Light Distribution | $654K | FL | Independent | Jan '25 |
| 6 | MEXCOR International – FL | $601K | FL | Independent | Sep '25 |
The top 6 distributors account for roughly 65% of total revenue — significant concentration risk.
Key Concerns
Churned / Inactive Distributors
- Green Light Distribution (FL) — went from a $240K spike in Jul '25 to effectively zero. Largest single-distributor loss.
- Athens Distributing (GA) — fully stopped after Aug '25
- Maverick Beverage Company (TX) — stopped after Jul '25
- Gold Coast Distributors (FL) — stopped after May '25
- Savannah Distributing (GA) — stopped after Jul '25
- D & V Distributing (FL) — went negative by Dec '25, then stopped
Declining Distributors
- Premium Beverage Supply (OH) — sharp decline from $88K peak to just $6.3K in Mar '26. Most concerning active distributor trend — they were #3 overall.
- S.R. Perrott, Inc. (FL) — no orders since Nov '25
Positive Signals
- United Distributors (GA) — consistently strong ($65K–$111K/month), growing since launch in Aug '25
- MEXCOR International FL — strong since Sep '25 debut ($131K peak in Oct '25), holding at $55K+
- Lakeshore Beverage (IL) — remarkably steady around $30K/month since Sep '25
- Best Brands (TN) — accelerating, hit $47K in Dec '25
- UNFI (US) — spiked to $43K in Jan '26, growing national account
- Standard Distributing (DE) — new entrant, ramping quickly
- Cone Distributing (FL) — volatile but trending up, hit $27K in Jan '26
Distribution Footprint
Florida dominates with ~15 distributors, followed by NC (5), IL (4), NJ (3), GA (3), KS (3).
- National accounts (KeHE, UNFI) are growing and increasingly important
- Texas presence effectively lost — Maverick churned, Mexcor MBG is new but small
- Expansion into SC, KY, TN, DE, CT, MA, OK, AR through smaller partners
By Distributor Type
- Independent — highest total revenue, driven by KeHE, Premium Beverage, United Distributors, MEXCOR. But also highest churn (Green Light, Maverick, Gold Coast).
- MC (Major Chain) — J.J. Taylor is the standout; rest are smaller but steady.
- AB (Anheuser-Busch) — many partners but individually small. Good breadth, limited depth.
Retention Summary
Most distributors show volatile month-over-month swings rather than steady curves. Very few maintain consistent MoM growth. The typical pattern is a strong first 2–3 months, then significant variability. This suggests reorder patterns are lumpy (distributors ordering in batches rather than steady pull-through), which makes revenue forecasting difficult.
Bottom Line
BREZ scaled distribution rapidly and hit a revenue plateau around mid-2025. The biggest risk is concentration (top 6 = ~65% of revenue) and the Premium Beverage Supply decline, which if it continues would be a meaningful loss. The positive side is continued new distributor onboarding and strong performance from United Distributors, MEXCOR FL, and the national accounts (KeHE, UNFI).